We Are One

Filmed at The Baltic Flour Mill on the River Tyne
for Artists In Motion

In June 2024, Newcastle United and their principal sponsor, Sela, commemorated the first anniversary of their partnership with a spectacular 3D projection mapping show titled We Are One. This event transformed the iconic Baltic Flour Mill on the River Tyne into a dynamic canvas, celebrating the club’s rich history and its deep connection with the city and its supporters, drawing 10,000 fans to the Quayside, who expressed their admiration and emotional responses on social media. We filmed the show for Artists in Motion who were commissioned by Sela to create this 3d visual spectacular.